#SamsungLifeGoals is a campaign developed for Samsungs 'Backstagers' - people who sell Samsung devices. Samsung wanted a way to reward the backstagers to show them how much they appreciate them.
#SamsungLifeGoals, a competition hosted on the backstagers facebook page to win their life goal. To enter the competition backstagers had to upload a 10-second clip of an item that represented their life goal and use it to tell us the goal in the most creative way they could. Four runners-up would win the Samsung Galaxy 8 and a piece of wearable tech to help them achieve their goal. The winner would win their life goal. Samsung would then film a content series on the winner achieving their life goal.