Robinsons Refresh'D

Robinsons

Roles on the projects: Creative/Art Director

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Robinsons Refresh'D Playlists, a way to refresh your Spotify playlists. A campaign to launch Robinsons on the go drink Robinsons Refresh'D.

How it worked

Pick a playlist you want Refresh'D, choose 5 tracks for the new playlist to be based on and you'll have your brand new Refesh'D Playlist.  

Refresh'D Playlists was the second most successful Spotify campaign to date. 

Sidenote: I don't use Spotify so please don't judge the track selection.