Samsung x Three
Roles on the projects: Creative/Director
Samsung's brand proposition for 2021 is 'making the mundane epic' So to launch the new S21 Ultra on Three, we created the #MyEverydayEpic. A social competition challenging young filmmakers to make an everyday epic mundane moment epic. To launch the campaign we worked with Jordan Stephens to create his very own #MyEverydayEpic.
As this competition was on social we also created socially friendly versions of the launch content.