DISC-OVERY STORE
SMARTY MOBILE
Roles on the projects: Lead Creative/Art Director

SMARTY mobile briefed us to demonstrate their new brand positioning of 'The Joy of Discovery' 

Insight: People only ever listen to the same music push through algorithms.

 

Idea: The Disc-overy Store a record shop that embraces the magic moment of discovering that musical gem. 

 

Exac  

 

The idea, born out some very basic word play, was a free pop-up record shop where the public would 'disc-over' a random vinyl was born.