CLUEDO LIARS

Hasbro

DS Arno... I mean Martin Compston's hardest case yet. Who did it?, with what? and Where? 

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To launch Hasbro's Cluedo Liar's, a new twist on the classic game, we got Martin to bring his work home with him and treat his turn in the game as if it was a case on 'Line Of Duty'. To help sell the fact he was on a 'case' we blurred the lines between the police world and the home, turning the family planner into the evidence board, using the red glow of the oven as the serious lighting and various other touch points. To help the content catch PR pick up we littered in 'Line Of Duty' references for fans to get excited about.